01
Marketing that understands behaviour.
From positioning and communication plans to digital ecosystems, campaigns and performance thinking - I build marketing around context, audience needs and measurable action.
Marketing / Psychology / Sociology
About me
Strategy with a human point of view.
My name is Petros Katsouridis. I combine strategic marketing, communications and project leadership with the behavioural insight of psychology and sociology - translating complex goals into work that is clearer, more relevant and built to move people.
Marketing Director
Psychologist
Sociologist
PhD Candidate
People first
Hover to map the human side
Audiencecontext first
Behavioursignals matter
Actionmove with intent
02
Psychology that stays practical.
A background in applied psychology, sociology, occupational psychology and integrative psychotherapy keeps the work grounded in people, teams, motivation and change.
03
Structure that moves work forward.
Project management, cross-functional collaboration, budgeting and delivery discipline turn ambition into an organised route from brief to outcome.
The timeline
Learning, leading and building in parallel.
Each stage adds another layer: research, communication, people insight and the discipline to turn a plan into progress.
Academic path
Education
Academic work spanning sociology, applied psychology, digital media, psychotherapy and mass communication.
Focus map
People insight × media thinking × behavioural science
SociologyPsychologyDigital mediaPsychotherapy
2025 - Present
Doctoral research
Ph.D. Candidate - Mass Media & Communications
National and Kapodistrian University of AthensResearching communication through a multidisciplinary lens that connects media, people and behavioural insight.
2024 - 2028
Psychotherapy training
Integrative & Systemic Psychotherapy
Advanced training focused on relational dynamics, therapeutic systems and practical frameworks for understanding change, resilience and human connection.
2023 - 2026
Bachelor of Science
Applied Psychology
University of DerbyA practical psychological foundation for understanding people, communication, motivation and decision-making.
2021 - 2023
Master of Science
Digital Media & Interactive Environments
National and Kapodistrian University of AthensCompleted with honours, deepening the link between digital environments, audience experience and interactive communication.
2015 - 2019
Bachelor of Science
Sociology
Panteion University, AthensThe starting point for a professional perspective built around systems, culture, behaviour and social context.
Professional journey
Experience
Marketing and project leadership across public-sector, private-sector, hospitality, tourism, healthcare, lifestyle and media environments.
What the work includes
Strategy, delivery, content systems, growth and cross-functional leadership
Project managementCampaignsDigital marketingSEO / content
2024 - 2026
Intraway LTD
Project Manager
Leading strategic planning and delivery for high-stakes public-sector campaigns, coordinating cross-functional teams and demanding compliance timelines.
2022 - Present
Independent
Freelance Marketing Manager
Building campaigns, social ecosystems, WordPress sites, content strategies and communications for a diverse client portfolio across food, tourism, healthcare, hospitality and consumer brands.
2023 - 2024
Mideast Travel Worldwide
Digital Marketing Manager
Redesigned digital strategy and content systems, strengthening organic visibility and social engagement.
2021 - Present
Psychopolis.gr
Founder & Editorial Lead
Creating and editing engaging editorial, interview and social content while managing a platform built around psychology, culture and everyday human questions.
2020 - 2023
PRESSGROUP
SEO Copywriter
Developed search-optimised editorial content, reviewed analytics and SEO performance, and improved website architecture, copy flow and keyword visibility.
Continuous learning
Certifications
Selected training across communication, branding, psychology, team dynamics and digital growth.
Always learning
Short-format training that keeps strategy current and psychology practical.
BrandingDigital growthEQTeam analysis
Online Branding & Communications
Athens University of Economics and Business
Digital Marketing
Google Digital Workshop
Inbound Marketing
HubSpot Academy
Emotional Intelligence
KETHEA
Team Analysis
Dafni Hospital
Relationship Psychoanalysis
Dromokaitio Hospital
Giving back
Volunteering
Human connection is part of the lens through which I approach communication, collaboration and responsibility. These experiences kept the people side of the work tangible, practical and real.
Community lens
Recovery support × dignity in care × practical help for vulnerable communities
Recovery supportCommunity carePractical assistanceMental health
2017 - 2018
KETHEA
Recovery support volunteer
Supported people seeking recovery through assistance with group and individual sessions, administration, events and fundraising activity.
2017 - 2018
ONISIMOS
Community care volunteer
Contributed to food and essential-needs support, accommodation and access to practical care and mental-health services.
Human-centred work
Community experience that informs how I think about support, communication and responsibility.
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